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Little Baby'sIce Cream, man's crotch

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Little Baby'sIce Cream, man's crotch by Tree Elven on 02/04/2016
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Ice cream shooting out of a man's jeans - hm, pretty weird!

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Spain's el gordo lottery strikes poignant note for Christmas 2020

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Spain's el gordo lottery strikes poignant note for Christmas 2020 by Tree Elven on 25/11/2020
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Like the John Lewis department store Christmas ad in the UK, Spain's national lottery each year is eagerly awaited. Like most of this year's campaigns, both have been influenced by the COVID-19 coronavirus situation. This 1'30" ad for the 2020 edition is garnering a generally positive reaction for its depth of understanding and detail without a descent into mawkishness. The narrative is a broad-ranging... Read More

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Tattoo signals organ donor consent

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Tattoo signals organ donor consent by Tree Elven on 04/04/2023
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Organ donation remains a contentious and emotionally charged issue. What do you think of this new initiative out of Germany, which provides a free tattoo for those wishing to be organ donors? As well as attracting attention and sparking conversation / awareness, the inking makes the wearer's wishes visible in situations where a relative's authorisation might otherwise be necessary. According to its creators, Germany has one of the l... Read More

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Pokerstars bets on bold individuals

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Pokerstars bets on bold individuals by Tree Elven on 06/10/2020
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The largest real money online gambling site in the world, Pokerstars, offers one-minute glimpse of a successful life as one of its players through elliptical references to daring deeds and bold choices from a variety of individuals. The fact that it's shot in black and white adds a touch of old-style elegance. What do you think of it? Glamorisation of what can become a dangerous addiction? Or a cool ad that captures the excitement and entertainment of its subject area really well?

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Joe Wilkinson:“It’s about time I was a fairy godmother"

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Joe Wilkinson:“It’s about time I was a fairy godmother" by Tree Elven on 04/10/2026
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UK workplace pension scheme People’s Pension drops comedian Joe Wilkinson into an ‘unfairground’ – a funfair where the games are stacked against the people playing them – as unlikely ‘Fairy Godmother’, complete with fairy wings and wand, to put things right. The organisation – which has no shareholders and reinvests surplus profits for the benefit of its seven million scheme members – says: "Pensions don’t always ... Read More

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Galliano x Zara = sold out

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Galliano x Zara = sold out by Tree Elven on 06/10/2026
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Spain's high street favourite Zara packs a creative punch in this campaign promoting its collection by John Galliano. The British designer, 65, was creative director at French luxury House Dior from 1996 to 2011, when a French court convicted him of anti-Semitic remarks. The Zara collaboration follows hot on the heels of New York's Metropolitan Museum of Art (The Met) cancelling a 2027 exhibition dedicated to Galliano as the controversy rumbl... Read More

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Midnight Mayhem and the legend of the seventh punch

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Midnight Mayhem and the legend of the seventh punch by Tree Elven on 28/09/2026
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On 19 January 2027, twenty people from across the gaming and gambling industry will step into the ring in Barcelona during ICE Barcelona (part of World Gaming Week). At the Midnight Mayhem fight club event, each participant is completing a six-month boxing training programme to raise money and awareness for 25 charitable causes. This 2'30" AI-generated film tells the story of boxing's mythical 'seventh punch' - also... Read More

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'You Can See Everything' Elizabeth Holmes documentary trailer

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'You Can See Everything' Elizabeth Holmes documentary trailer by Tree Elven on 04/10/2026
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Even if you're not familiar with the work of Canadian film-maker Nathan Fielder or the story of Elizabeth Holmes - an ostensibly brilliant woman whose promise to revolutionise the blood testing industry ended in a fraud conviction and prison - this trailer may strike a compelling chord. In collaboration with US film-maker Lance Oppenheim, Fielder's documentary charts his interviews with Holmes, which began b... Read More

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